I am one of those people. I usually use Spotify only to listen to a few popular songs – I am not one of those people who has 2657 carefully curated playlists and 22693 files in their music library.

So, to me, Spotify is really more like a convenient desktop client to the local radio station. And, just like I don't mind the ads from the local station, I don't mind the ads from Spotify. I'm certainly not paying them more than I pay Netflix per month.