Even more you can probably compare these users to the "sneaker heads" that keep the Nike brand going by waiting in line for underpriced limited edition sneakers.
The unfortunate difference probably boils down to sneakerheads being a substantial portion of Nike's high-end business, while overclockers and computer performance enthusiasts are nothing more than a rounding error in Intel's balance sheet when you compare them to a customer like Amazon buying chips by the thousand. It doesn't matter if your average overclocker buys a new chip every year to keep up with the latest and greatest instead of every 4 years like his less-savvy friends might.
