Ah, but he made a clone of del.icio.us from back when it was new and minimal and still really awesome. Which is much, much better than a boring old clone of modern Delicious.
The difference is, I wasn't even referring to the names, but rather the linked descriptions. For example:
"Embedly is a single source for embeddable of content on the web."
And rather than mockery it was an expression of regret, that it's 2010 and these are the best startup ideas you got.
I think the names do a good job mocking themselves without any additional help.