jfb from nowmov here. There was never really any friction, the meetings always tended to be pretty matter-of-fact and collaborative. We didn't have any direct competition, so I don't want to speak for the embed* guys, but everything was always really collegial.

There's a half-dozen or more of these guys that I'd put my own money into if I were an accredited investor (some that are still embargoed). The three sentences are really insufficient, I think.

But then again, I'm biased.