And speaking of which - I just tried to opt out of their instant personalization "feature" for Yelp. I missed the blue banner initially, so now I'm trying to change things the very hard way. I get the message on top of yelp that says "Yelp is using Facebook to personalize your experience." I click on Options next to it and then go to "How to turn this off". There, I click the big red button that says "Disconnect Yelp and Facebook". This button tells me I have to do more at my privacy page at facebook and links me to http://www.facebook.com/sitetour/connect.php . At this page, I hunt for the link to the actual Privacy settings. I click on this link and then click "Edit Setting next to "Instant Personalization Pilot Program." I then uncheck "Allow select partners to instantly personalize their features with my public information when I first arrive on their websites." I go back to Yelp and I see "Yelp is using Facebook to personalize your experience" still at the top of Yelp. Why was this so hard to do, and how come after all that, I can't even opt out?