Yes, the phrase "Right now, we have nothing to lose." in particular stood out to me from the email - I think the author was being insufficiently imaginative.

I have to thank you, "insufficiently imaginative" is one of the phrases I am going to remember for a very long time.

I like “failure of imagination” myself:

The phrase failure of imagination has been used to describe the cause of the Apollo 1 fire in 1967. The term was attributed to astronaut Frank Borman, speaking at the Apollo 1 investigation hearings (dramatized in the HBO mini-series From the Earth to the Moon in 1998.) — wikipedia

I quite like "sufficiently unimaginative" as well.

I like to imagine a clenched fist and an utterance of 'crush them like insects' coming soon after in the story.

And how could any serious business person not want to CYA enough to be in touch with his own lawyer before trying to pull this publicity stunt?

Indeed. The sheer dumbitude of this astounds me. The lens that Gizmodo must have been viewing this whole event has to have been so incredibly bizarre. It makes you wonder how much you can trust anything else being emitted from their little bubble of unreality.