Acushnet has sued small ball companies into oblivion in the past.
Acushnet took the initiative in suing Costco this time.
Costco, unlike the small ball companies, have the funds to fight back, Acushnet isn't that big of a company. It's defeinitly a small cap company whereas Costco is definitely a large cap.
Maybe I'm mis-reading, but I think the article said that Acushnet was the first one to send a threatening letter claiming IP infringement.