The mistake those people make is focusing on the user and end result for the enterprise using it. The customer isn't either of these -- it's the exec.
Businesses make lots of emotional decisions... the continued, although diminished, existence of IBM is proof of that. It's just harder to divine whose emotions matter and what moves them. You also need the capital to survive that learning experience.
The mistake those people make is focusing on the user and end result for the enterprise using it. The customer isn't either of these -- it's the exec.
Businesses make lots of emotional decisions... the continued, although diminished, existence of IBM is proof of that. It's just harder to divine whose emotions matter and what moves them. You also need the capital to survive that learning experience.