It's exactly that distinction I'm making. Oftentimes automated machinery is better at making things than humans at making the same (furniture, cars, shoes, etc.) but people like buying "crafted" items for various reasons (vanity, support of craftspeople, local economy, what-have-you).

However, the main point is some farmers will find some kind of marketable distinction bigger operations won't be able to leverage (labor intensity or small production varietals "heirloom", etc.) Something which would allow them to fetch a better price and make them viable as a business)