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I'd argue that the term itself is left intentionally poorly-defined.

That's a large part of Antonio Gramsci's concept of cultural hegemony: A special type of agreement, in which the person who's agreeing doesn't necessarily understand what it is with which they're agreeing.

https://www.youtube.com/watch?v=js8E6C3ZnJ0

The notion of "rugged individualism" you'll often hear touted ... is in fact a political slogan produced by Herbert Hoover in 1928. This is highly evident from its Ngram trace:

https://books.google.com/ngrams/graph?content=rugged+individ...

If you look at the early discussion of the term, you'll find much of it is critical. H.L. Mencken speaks of the "curious conception of rugged individualism. It would be much more appropriate to speak about our rugged collectivism."

And yes, it's also true that "American Individualism" predates the term, though the latter is by far the more prevalent today, and both can be traced to what is essentially corporate propraganda.

https://books.google.com/ngrams/graph?content=American+indiv...

Emma Rothschild (yes, one of the Rothschilds) makes the explicit point that Adam Smith's "liberal philosophy" was one of material liberty, that is, of an abundance of material wealth at the individual level, which allows for a freedom of actions without catastrophic consequence. Several recent modern commentators have noted that the chief characteristic of poverty is a lack of choice: if there's only one way to do things right, without consequence, you have no freedom.

Which may not be much by way of an answer, though it is an endorsement of the question.



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