I find it so frustrating when people trot out the "if you're no the customer, you're the product" about Android and then claim that it's impossible for Apple to monetize your data just because you also paid through the nose for that shiny iPhone.

I have never seen anyone claim that Apple cannot monetize your data; only that, at present, they do not.

Like The New York Times, where you pay, and they serve you ads, and they collect your data.