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Super Bowl now streaming live on Sina Weibo, so it might be problematic.


Is the US football (not soccer) that popular in China or lots of Americans use Sina Weibo?


Neither. NFL just want to push it so much.

> The stakes are high for the league's bid to tap the enormous potential of China's 1.4 billion people. NFL is pushing tie-ups with more than a dozen platforms on regular television and online to help reach viewers, even at rush hour, Richard Young, managing director for NFL China, told Reuters in recent interviews.

https://www.businessinsider.com/r-super-bowl-goes-social-as-...


But do they stream the american ads ?




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