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Innumerate person here, does that mean that supporting Mac is a net loss for a business?


It's impossible to say for sure, without knowing people's behavior and motivations.

In the past, I've certainly been more likely to buy software if I see it's cross-platform, even if I know I'll never use it on those other platforms. Or it might be a corporate requirement. There are many possible reasons.

For example, if a restaurant serves only steak, is it a net loss for them to put a pasta option on the menu, if they know they'll never sell enough to make up the cost of ingredients and preparation? Maybe not -- it could mean a party of 10 (with 1 vegetarian) is willing to eat there, when they otherwise wouldn't have been.


A "loss leader"


For this particular business. I don't think he's representative. Using tools like Unity makes it much easier to deploy on Mac and Linux.




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