Walmart is the canonical example of a low-margin / high-volume business. Especially during their growth phase, every time they would find a way to reduce costs, they would funnel that savings into lower prices, rather than taking the savings in the form of a higher profit margin.
But I found data more useful to the tech industry. If MS or GOOG pays their employees $200k/year, then employees are capturing about half of the value they create [1]. Worse than Walmart, but not that bad.
To address the fallacy: Just state that labour and capital get half the returns each. We don't need to decide who or what creates value to make that statistic interesting.