> I think they know that a lot of people will buy something based on specs alone.
Really? I don't know anyone besides geeks and neo-philiacs (ie, folks like me) that behave that way.
Most folks (ie, the mass-market) treat tech like they'd treat appliances or cars or other stuff they don't fully understand. They ask folks who do know, visit review sites, and play with what's on the showroom floors.
When there is a large contingent of these that infer that the iPad is the best, the mass market buys it (as sales numbers show).
Well, there is a funny and sad at the same time case: cameras. My impression is that for a large portion of population the only thing that matters is megapixels.
That's because for most of the population, they don't understand photography. They have to make some kind of comparison, and megapixels are the easiest - a linear number that presumably indicates more of whatever the camera is doing.
Really? I don't know anyone besides geeks and neo-philiacs (ie, folks like me) that behave that way.
Most folks (ie, the mass-market) treat tech like they'd treat appliances or cars or other stuff they don't fully understand. They ask folks who do know, visit review sites, and play with what's on the showroom floors.
When there is a large contingent of these that infer that the iPad is the best, the mass market buys it (as sales numbers show).