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Here's what boggles my mind. Motorola was never in the PC business.

Why are Motorola and Nokia following Apple in this direction? If you look at it as a question of where historically these companies have been competitive, they are chasing Apple right into their home turf. I mean, let's say that whatever degree of success Apple has in the smartphone market is due to software/hardware design, marketing, and vertical integration. Isn't software even more of an issue with a larger, more powerful form factor? Isn't vertical integration even more of a factor when there's no "subsidized" phone to buff your margins?

I don't totally believe what I'm saying here to be honest (Android tablets will probably beat Apple in price at some point, for example), but I still find the process odd - 1. Apple enters the cell phone companies' market, 2. Apple creates the tablet market using its cell phone operating system, 3. the cell phone companies follow Apple to the tablet market. Somebody's being led around.



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