If you offer something that you never intended to deliver is that not false advertising? It really doesn't matter how you go about denying the delivery. It doesn't matter that any given termination is legally in the clear. All that matters (IMO) is that you offered something when you knew up front that you were never going to deliver it.
And yes, the above would mean that marketing almost any service as "unlimited" would be false advertising. I do actually think that practice should be actively disallowed by regulators. I really don't think that having slick marketing terms is more important that having offerings that are truthfully and accurately advertised. A functional marketplace absolutely depends on the ability of participants to readily understand the services being offered.
If you offer something that you never intended to deliver is that not false advertising? It really doesn't matter how you go about denying the delivery. It doesn't matter that any given termination is legally in the clear. All that matters (IMO) is that you offered something when you knew up front that you were never going to deliver it.
And yes, the above would mean that marketing almost any service as "unlimited" would be false advertising. I do actually think that practice should be actively disallowed by regulators. I really don't think that having slick marketing terms is more important that having offerings that are truthfully and accurately advertised. A functional marketplace absolutely depends on the ability of participants to readily understand the services being offered.