With such a vast shift away from desktop downloadable applications, I'm curious to see what you've done from a marketing standpoint to get those numbers. How did you promote your application and drive sales?
The overwhelming majority of my customers are on the online version now, since I've exiled the downloadable version to electronic Siberia. If no customer ever found it again I would be happy.
With regards to marketing, see my blog (www.kalzumeus.com), but the short answer is I use organic SEO and AdWords. My one trick pony for organic SEO is scalable content generation, and what a beautiful, loyal pony it is.
