I don't necessarily disagree, but it's worth pointing out that this might not always be the case:
"Every mathematician worthy of the name has experienced the state of lucid exaltation in which one thought succeeds another as if miraculously. This feeling may last for hours at a time, even for days. Once you have experienced it, you are eager to repeat it but unable to do it at will, unless perhaps by dogged work." -André Weil
Obvious to you. Amazing to others.
http://www.youtube.com/watch?v=-GCm-u_vlaQ