"The secret to ending all poverty and hunger has been hidden deep in the earth's crust for two decades. Is there any reason why digging it out and placing it in Times Square for all to examine (except for the fact that now everyone can see it) will cause people to take more notice now than they did before?"
It was a diamond in the rough, it just got de-roughed and as such is more diamond-y. Or it was a really cool product that people over looked, by featuring it prominently Apple hopes to get a lot of reward for very little effort.
"The secret to ending all poverty and hunger has been hidden deep in the earth's crust for two decades. Is there any reason why digging it out and placing it in Times Square for all to examine (except for the fact that now everyone can see it) will cause people to take more notice now than they did before?"