Even normal creators, on YouTube and TikTok, can get paid; it's called the Partner Program and Creator Fund respectfully the bar to clear it is relatively low. From there you can earn yourself a percentage of those millions; at roughly one dollar for everyone million views.
It's not different than acting or professional sports; and it's far better than Facebook/Twitter model where they monetize your content with no path revenue at all. Among my list of problems with YouTube/TikTok, the revenue model is not one of them.
Vine died because quality creators left the platform, and they left the platform because Vine wasn't willing to pay them to stay. The formula is remarkably simple and for these next generations, many of them only know social media personalities. I fear that your definition of "quality content" has been shaped by your upbringing; what you consider "simple content" is "real content" for people who grew up on these platforms. I'm sure you are unaware of the thousands of creators who have millions of followers in niches you have never even heard about. While the content is "simpler" it is more diverse than you can even imagine; and thats where the staying power comes from.
Given that there are 8 billion people, a video that is watched by everyone on this planet once will make $8000 then. Not sure any self-respecting actor or professional athlete would work for that kind of money. Djokovic had a much smaller audience this Sunday, and he made £2000000. I don't see him switching to TikTok.
It's not different than acting or professional sports; and it's far better than Facebook/Twitter model where they monetize your content with no path revenue at all. Among my list of problems with YouTube/TikTok, the revenue model is not one of them.
Vine died because quality creators left the platform, and they left the platform because Vine wasn't willing to pay them to stay. The formula is remarkably simple and for these next generations, many of them only know social media personalities. I fear that your definition of "quality content" has been shaped by your upbringing; what you consider "simple content" is "real content" for people who grew up on these platforms. I'm sure you are unaware of the thousands of creators who have millions of followers in niches you have never even heard about. While the content is "simpler" it is more diverse than you can even imagine; and thats where the staying power comes from.