This release changes society forever. Free and open access to generate a hyper-realistic image via just a text prompt is more powerful than I think we can imagine currently.
Art, media, politics, conspiracy theories; all of it changes with this.
Photoshop requires experience and some talent, this doesn't. If I was some small rebel group in Africa or the Middle East with basically no money or training, I'd use this tool every single day until I was in power, or I'd frame my opposition as using it against the People.
Try and do that. Likely those people won't care too much about you, they lean towards authority figures in their community. It is way easier to find those guys and corrupt them. Rather than running some underground news agency changing minds of millions of people.
In fact quite often the former is the case + cheaper + less time to execute. "Western" societies will be more resilient to this scenario. So, mostly its gonna be a lot of "political" art we gonna see.
This is like a gazillion photoshops being released in the wild. Things change with scale, and there is a threshold where, if enough people start doubting often enough, then all the people will doubt all the time
Photoshop requires hours of work from a skilled professional to create results of decent quality. Now anyone can do it for free, virtually instantaneously.
What will change society forever is when the hardware required to run this software is available in the latest medium/high end phone and 100's million of people can download the app to say what they want.
Art, media, politics, conspiracy theories; all of it changes with this.