Totally. With that name, they probably don't have much SEO work to do at all.

Fuck SEO. With a tool that does exactly and trivially what the costumer is looking for and appeals to a target niche so perfectly, and $20 a pop, I bet they can pay to be the top ad.

If this report is accurate: http://news.ycombinator.com/item?id=3301295

then it might be closer to say a tool that pretends to do exactly and trivially what the customer is looking for, and bilks a target niche out of money without actually doing it.

The point was, snarfing $20 every time someone feels insecure is not an honest business model.