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matsiyatzy
on Feb 27, 2012
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How Bayesian Probability Models Can Make CLV Predi...
I believe the model they're using is called Pareto/NBD and is fleshed out a bit more here:
http://marketing.wharton.upenn.edu/documents/research/Fader_...
aaronjg
on Feb 27, 2012
[–]
Indeed. Here is the original paper if you are interested in more details.
http://www.jstor.org/pss/2631608
matsiyatzy
on Feb 27, 2012
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Thanks! Interesting articles by the way.
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http://marketing.wharton.upenn.edu/documents/research/Fader_...