I actually think triage systems like this are part of the problem. I know some social media management platforms offer this type of insights, so brands can be more responsive to people with large followings. But do they deserve better support than the rest of us?
I'm certain the comment was ironic, emphasizing that there's a real possibility, if not probability, that Amazon has done this exact childish vindicative behavior on others, but we'd never know about it for those individuals lack the ability to reach millions at the tap of a button.
It's also another warning about just blindly sacrificing your privacy or other interests to a massive corporation. Because that massive corporation, like any entity, is made up of lots of people - plenty of them just as petty and immature, as any other person.
But humans are vastly more inclined to discrimination by caste / class / fame / etc. than they usually admit to, and failure to give special treatment to the "right" people will often generate a serious backlash. A CEO is responsible for his company's reputation and financial results - does he "deserve" his job if he ignores that unfortunate fact about the environment in which his business operates?
