That seemingly isn't as clear to the many companies and households who move to carbon-free technologies with the goal of decreasing energy costs, thus increasing profit/utility/quality of life by simply investing in energy efficiency.
Oh yes - there are some green technologies that are a good idea even ignoring any climate impacts. But those technologies alone won't fix the climate. The painful changes will need to be made too. For example CO2-free production of steel and concrete, which, even if you assume magical 100% efficiency and zero R&D and capital costs, still don't make sense economically - and in a competitive world market, that means whoever goes green goes bankrupt shortly afterwards, unless governments step in with rules, caps, credits, or subsidies.
