There's definitely a bit of influence / perception manipulation on HN. A few years back I heard a story that a tech company would monitor HN for certain keywords, and if their product or category was ever brought up or mentioned multiple developers would always show up to engage on the topic. This isn't quite spamming or cheating the system, but it's a very effective tactic for shifting public perception.
That's really interesting that they'd disclose their strategy so publicly. On the one hand, I can't see it doing much harm. On the other hand, wouldn't it be somewhat self-defeating or even embarrassing to confess that you're doing that? One could probably reasonably assume that many companies have a social media strategy like that, but to have people know that's the strategy would probably drain away at least some of the goodwill provided by the posts.
I would think it is good if done in a good way and bad if done in a bad way.
bad way - posting stuff to make your company profile go up all the time, if you think you have something that might be of interest to HN sure but not everything you do should get posted. when negative stuff comes up swoop in to defend company and to drag down those saying negative things about company, especially without disclosure but even with disclosure.
Good - something technical about company comes up, developers who worked on technical thing come in and clarify technical aspects for people. Somebody has problem with your product and you come in and ask for clarification and help solve problem.
It's a curious division between "old internet" and "new internet" (those on the *chans may have parallel but slightly different terminology for this dichotomy) to see people use BBS-style vs IRC-style emotive expressions.
OTOH that’s kinda the utopian version of open source - a public forum where you can engage with stakeholders on demand, as long as others find your critique/question interesting enough to upvote.
God I love hacker news… their insanely outdated moderation tools are a shame, but I can’t lie, holding a big stick makes for a peaceful forum.
HR at my last place was very aggressive in reminding us to leave 5-star reviews at Glassdoor. They once even offered Starbucks gift cards to the first 5 of the month. I was very sure to leave an honest, dirty laundry review after I left including a mention of this practice
