I think what krschultz is saying is that if you have the skills to be successful without a college degree, you also are likely to have the skills to get a scholarship to a decent school. They are a somewhat similar skillset and going to college allows you to check the checkbox on an application.
I was using Cuban as an example because the book cover visible on the article is so jock-ish. In the above Cuban is supposed to represent that business-successful jock archetype.
