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> No, it's a romantic view of the past that ignores all the short comings.

Doing/having/using less isn't automatically attractive. If we want people to embrace a more sustainable lifestyle a certain healthy amount of nostalgia and romanticism can help selling it.

These (mental) images are not without power and reason — we live in a consumer society where everybody is bombarded with images of desire, images that are usually about buying and owning things or traveling somewhere. I don't think you can win against that kind of indoctrination by not using images at all.

And not all of the lowtech stuff there is just flashy romanticism. E.g. the article about balcony solar without battery makes sense. Now what is low tech will always be graded on a curve. Compared to no electronics that is pretty high tech. Your ball is pretty high tech compared to just playing with conifer cones.

As a kid that grew up in the alps we usually played with what was availabe wherever we went and that was a lot of fun. But how do you make that attractive to people who grew up in places where they wouldn't even let you walk home alone after school and put a tablet in your paws as soon as you opened your mouth? The answer is romanticisim.



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