Humans don't want to be chimps though, they want to be wolves. Or lions. Or eagles. That sort of thing. So a narrative about strong wolves dominating weaker wolves is gonna catch on like wildfire and you can bet your house on that.
Is this like how middle management reportedly wouldn't be caught dead dressing like the janitor, but super rich people supposedly dress like the janitor in order to not look like middle management?
This sounds like Scott Alexander's "Fashion explained with cellular automata" article, which was neat but probably not what OP was referring to and certainly not related to TFA in any way I can see. Still a good read tho.
