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Banks making everyone a VP is a marketing gimmick.

Customers like to think they’re talking to a senior manager about their home loan, rather than some worker bee. Makes them feel important.



It's as much a response to regulatory stuff as it is a marketing and perception thing.

All these banks over the years were faced with rules either from their insurers and/or government to the tune of "you must have a process to control X" and they say, "well, ugh, I guess only VPs can do that" and then as they grew and merged and were acquired by each other it pushed the VP title way down the org chart.


But it is not related to customer feelings nowadays. A lead of a small team of engineers has director title.


Maybe at an early stage startup.

Nobody takes such people seriously unless that startup later has a successful exit.

And by successful I mean a big exit. Like IPO or high 9 figure or bigger acquisition.

Imagine working somewhere and then walking away with peanuts and calling yourself a “director”. Of what? You got played lmfao.


>Banks making everyone a VP is a marketing gimmick.

Didn't all the characters in American Psycho had the title VP on their business cards?




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