Personally I've been waiting for this device for years. My primary phone usage is reading and composing email, making calls, and listening to music. I also use a Nook Touch to store reading material for reference and entertainment. This new device resolves the two devices into one- what's not to like? If I need internet or video, there are tablets available that provide this functionality in a much more comfortable form factor.

I don't claim to be representative of a large market, but this new device has finally done something that NFC, dual cores, retina, et al have failed to do, which is excite me.