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> so making every single person (99% who are unsubscribing on purpose) confirm, log in, enter their address or receive a confirmation is an infuriating waste of time.

If you are in the USA, it is also illegal. The CAN-SPAM Act[0] specifies that you can't ask the user for more than their email address[1]:

> "You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request."

See also previous thread on HN[2]

[0] http://en.wikipedia.org/wiki/CAN-SPAM_Act_of_2003

[1] Point 6: http://business.ftc.gov/documents/bus61-can-spam-act-complia...

[2] http://news.ycombinator.com/item?id=4496688



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