they own so much bandwidth it's probably cheaper for them to just send uncompressed html than to waste time + power recompressing it when things change. Being so large, they're an exception to the general rule.
The more pages you send to a user the costly a single byte on a page is. Conversly the more costly a single byte is the more money you can save by compressing or removing said byte. Owning lots of bandwidth is often highly correlated with sending lots of pages. I think you may find that it's more cost efficient for them to "waste" time and power recompressing than you think.
Scale challenges a lot of your preconceptions when you actually get there.
But OMG is amazons html fracking messy or what huge amounts of white space which increases the page size.