> So, the modern beverage industry is largely an industry based on curation, blends, and added value. And that's fine. I'm not so sure why people care so much, but it must be because people have this romantic view that their beverages should live up to some farm-to-table ideal.
You don't get to second-guess or rationalize peoples' reasons for buying your products. You can't lie to people and then tell them they shouldn't care you lied to them.
My wife loves Templeton Rye, both because of the taste and because she grew up in a small town in Iowa. Knowing it's made by MGP doesn't change the taste, but knowing its made in Indiana would sure as hell leave a sour taste in her mouth!
From the article:
> “I have purchased hundreds of barrels of rye and bourbon from them,” John Bernasconi admits when asked about the Indiana factory. A principal in the New Mexico company, Bernasconi says that purchasing whiskey from MGP and bottling it is “a means to develop a brand and help fund the next step” of actually distilling a unique product.
Said like the contemptible opportunistic scab he obviously is.
You don't get to second-guess or rationalize peoples' reasons for buying your products. You can't lie to people and then tell them they shouldn't care you lied to them.
My wife loves Templeton Rye, both because of the taste and because she grew up in a small town in Iowa. Knowing it's made by MGP doesn't change the taste, but knowing its made in Indiana would sure as hell leave a sour taste in her mouth!
From the article:
> “I have purchased hundreds of barrels of rye and bourbon from them,” John Bernasconi admits when asked about the Indiana factory. A principal in the New Mexico company, Bernasconi says that purchasing whiskey from MGP and bottling it is “a means to develop a brand and help fund the next step” of actually distilling a unique product.
Said like the contemptible opportunistic scab he obviously is.