> we started off as a successful company but we've been bleeding users and losing demographics, so we're going to cater exclusively to those demographics that still use our product, even if it further alienates everybody else
If your problem is intractable then it's probably a good idea. When your demographic is getting older and not being replaced by a younger generation you're in trouble. Comic books can't compete with tablets, phones, cable TV, etc. for the attention of kids. It's not like it was in the 80s and earlier.
The interesting thing about the comic book companies is they have a lot of IP that's part of the collective consciousness and they've diversified by making shitloads of movies and TV shows that are hugely popular. The comics though? Relatively speaking no one is reading them.
If your problem is intractable then it's probably a good idea. When your demographic is getting older and not being replaced by a younger generation you're in trouble. Comic books can't compete with tablets, phones, cable TV, etc. for the attention of kids. It's not like it was in the 80s and earlier.
The interesting thing about the comic book companies is they have a lot of IP that's part of the collective consciousness and they've diversified by making shitloads of movies and TV shows that are hugely popular. The comics though? Relatively speaking no one is reading them.