How would they do this? Pay developers to create apps for their own brands? They could make their own versions, but that's not going to sit well with .. anyone.
Curious how such a small investment would make a dent in the seeming lack of apps for the Windows Phone platform.
I remember when blackberry had a promotion to get a PlayBook for free if you submitted an app. I'm sure they got loads of apps, if only to get the free PlayBook to sell.
They approach their partners and try to convince them with either cash, marketing, or other benefits to make apps for Windows Runtime and Windows Phone.
Curious how such a small investment would make a dent in the seeming lack of apps for the Windows Phone platform.