@Scott When designing the architecture over a year ago, we used that fact as the basis of our design paradigm, and while known to some very smart people in the industry, no one has really dared to do any real redesigns in large companies. When I re-read this post (http://blakemasters.com/post/22866240816/peter-thiels-cs183-...) and thought about what our "secret" really was, I decided to include that fact in our presentations and it finally started to "click" for people... technical folk and investors alike.