I'm curious if there might be a premium brand strategy with this. If you work out the economics, a Prius almost never saves you enough in gas mileage to be worth the extra cost of the car. People still buy them anyway, because they want to advertise to everyone that they are environmentally conscious and care about the planet, and in this era of global warming, pollution, and institutionalized selfishness, that's worth something. It's conspicuous economy.
This would require a radically different marketing strategy, but what if they partnered with artists and sculptors and the advertising departments of the companies whose property the base stations would be located on? A mobile base station is usually designed to be as inconspicuous as possible; what if they flipped that around and turned a bunch of them into public art installations? The sales pitch to companies would be "Show your customers that you care about the planet, and get them talking about your brand." That's an advertising business, where they could charge way more than the power savings business.
This would require a radically different marketing strategy, but what if they partnered with artists and sculptors and the advertising departments of the companies whose property the base stations would be located on? A mobile base station is usually designed to be as inconspicuous as possible; what if they flipped that around and turned a bunch of them into public art installations? The sales pitch to companies would be "Show your customers that you care about the planet, and get them talking about your brand." That's an advertising business, where they could charge way more than the power savings business.